Quarterly report pursuant to Section 13 or 15(d)

11. SEGMENT INFORMATION (Details)

v3.7.0.1
11. SEGMENT INFORMATION (Details) - USD ($)
3 Months Ended 6 Months Ended 12 Months Ended
Jun. 30, 2017
Jun. 30, 2016
Jun. 30, 2017
Jun. 30, 2016
Dec. 31, 2016
Product sales, net $ 4,081,832 $ 2,487,756 $ 7,846,023 $ 4,910,434  
Gross profit 2,844,458 1,664,327 5,277,462 3,289,962  
Gain on change in derivative liability 27,288 0 237,888 0 $ 0
Royalty buy-out   0 (2,432,000) 0  
Selling, general and administrative (3,525,773) (3,385,726) (7,202,482) (6,074,970)  
Research and development (205,647) (341,547) (394,363) (483,360)  
Operating (loss) income (859,674) (2,062,946) (4,513,495) (3,268,368)  
Consumer Products [Member]          
Product sales, net 4,081,832 2,487,756 7,846,023 4,910,434  
Gross profit 2,844,458 1,664,327 5,277,462 3,289,962  
Gain on change in derivative liability 27,288   237,888    
Royalty buy-out     0    
Selling, general and administrative (3,447,786) (3,262,917) (7,052,962) (5,952,161)  
Research and development (55,956) (224,266) (104,989) (366,079)  
Operating (loss) income (631,996) (1,822,856) (1,642,601) (3,028,278)  
Specialty Pharmaceuticals [Member]          
Product sales, net 0 0 0 0  
Gross profit 0 0 0 0  
Gain on change in derivative liability 0   0    
Royalty buy-out     (2,432,000)    
Selling, general and administrative (77,987) (122,809) (149,520) (122,809)  
Research and development (149,691) (117,281) (289,374) (117,281)  
Operating (loss) income $ (227,678) $ (240,090) $ (2,870,894) $ (240,090)