Quarterly report pursuant to Section 13 or 15(d)

11. SEGMENT INFORMATION (Tables)

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11. SEGMENT INFORMATION (Tables)
6 Months Ended
Jun. 30, 2017
Segment Reporting [Abstract]  
Schedule Of Segment Reporting Information
    Consumer Products Segment     Specialty Pharmaceutical Segment     Consolidated Totals  
Three Months Ended                        
June 30, 2017:                        
Product sales, net   $ 4,081,832     $     $ 4,081,832  
Gross profit     2,844,458             2,844,458  
Gain on change in derivative liability     27,288             27,288  
Selling, general and administrative     (3,447,786 )     (77,987 )     (3,525,773 )
Research and development     (55,956 )     (149,691 )     (205,647 )
Operating loss   $ (631,996 )   $ (227,678 )   $ (859,674 )
                         
Three Months Ended                        
June 30, 2016:                        
Product sales, net   $ 2,487,756     $     $ 2,487,756  
Gross profit     1,664,327             1,664,327  
Selling, general and administrative     (3,262,917 )     (122,809 )     (3,385,726 )
Research and development     (224,266 )     (117,281 )     (341,547 )
Operating loss   $ (1,822,856 )   $ (240,090 )   $ (2,062,946 )
                         
Six Months Ended                        
June 30, 2017:                        
Product sales, net   $ 7,846,023     $     $ 7,846,023  
Gross profit     5,277,462             5,277,462  
Gain on change in derivative liability     237,888             237,888  
Royalty buy-out           (2,432,000 )     (2,432,000 )
Selling, general and administrative     (7,052,962 )     (149,520 )     (7,202,482 )
Research and development     (104,989 )     (289,374 )     (394,363 )
Operating loss   $ (1,642,601 )   $ (2,870,894 )   $ (4,513,495 )
                         
Six Months Ended                        
June 30, 2016:                        
Product sales, net   $ 4,910,434     $     $ 4,910,434  
Gross profit     3,289,962             3,289,962  
Selling, general and administrative     (5,952,161 )     (122,809 )     (6,074,970 )
Research and development     (366,079 )     (117,281 )     (483,360 )
Operating loss   $ (3,028,278 )   $ (240,090 )   $ (3,268,368 )