| Schedule Of Segment Reporting Information | 
    |   | 
  | 
    Consumer
    Products Segment | 
  | 
  | 
    Specialty
    Pharmaceutical Segment | 
  | 
  | 
    Consolidated
    Totals | 
  | 
 
    | Three Months Ended | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
 
    | June 30, 2017: | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
 
    | Product sales, net | 
  | 
    $ | 
4,081,832 | 
  | 
  | 
    $ | 
– | 
  | 
  | 
    $ | 
4,081,832 | 
  | 
 
    | Gross profit | 
  | 
      | 
2,844,458 | 
  | 
  | 
      | 
– | 
  | 
  | 
      | 
2,844,458 | 
  | 
 
    | Gain on change in derivative liability | 
  | 
      | 
27,288 | 
  | 
  | 
      | 
– | 
  | 
  | 
      | 
27,288 | 
  | 
 
    | Selling, general and administrative | 
  | 
      | 
(3,447,786 | 
) | 
  | 
      | 
(77,987 | 
) | 
  | 
      | 
(3,525,773 | 
) | 
 
    | Research and development | 
  | 
      | 
(55,956 | 
) | 
  | 
      | 
(149,691 | 
) | 
  | 
      | 
(205,647 | 
) | 
 
    | Operating loss | 
  | 
    $ | 
(631,996 | 
) | 
  | 
    $ | 
(227,678 | 
) | 
  | 
    $ | 
(859,674 | 
) | 
 
    |   | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
 
    | Three Months Ended | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
 
    | June 30, 2016: | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
 
    | Product sales, net | 
  | 
    $ | 
2,487,756 | 
  | 
  | 
    $ | 
– | 
  | 
  | 
    $ | 
2,487,756 | 
  | 
 
    | Gross profit | 
  | 
      | 
1,664,327 | 
  | 
  | 
      | 
– | 
  | 
  | 
      | 
1,664,327 | 
  | 
 
    | Selling, general and administrative | 
  | 
      | 
(3,262,917 | 
) | 
  | 
      | 
(122,809 | 
) | 
  | 
      | 
(3,385,726 | 
) | 
 
    | Research and development | 
  | 
      | 
(224,266 | 
) | 
  | 
      | 
(117,281 | 
) | 
  | 
      | 
(341,547 | 
) | 
 
    | Operating loss | 
  | 
    $ | 
(1,822,856 | 
) | 
  | 
    $ | 
(240,090 | 
) | 
  | 
    $ | 
(2,062,946 | 
) | 
 
    |   | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
 
    | Six Months Ended | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
 
    | June 30, 2017: | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
 
    | Product sales, net | 
  | 
    $ | 
7,846,023 | 
  | 
  | 
    $ | 
– | 
  | 
  | 
    $ | 
7,846,023 | 
  | 
 
    | Gross profit | 
  | 
      | 
5,277,462 | 
  | 
  | 
      | 
– | 
  | 
  | 
      | 
5,277,462 | 
  | 
 
    | Gain on change in derivative liability | 
  | 
      | 
237,888 | 
  | 
  | 
      | 
– | 
  | 
  | 
      | 
237,888 | 
  | 
 
    | Royalty buy-out | 
  | 
      | 
– | 
  | 
  | 
      | 
(2,432,000 | 
) | 
  | 
      | 
(2,432,000 | 
) | 
 
    | Selling, general and administrative | 
  | 
      | 
(7,052,962 | 
) | 
  | 
      | 
(149,520 | 
) | 
  | 
      | 
(7,202,482 | 
) | 
 
    | Research and development | 
  | 
      | 
(104,989 | 
) | 
  | 
      | 
(289,374 | 
) | 
  | 
      | 
(394,363 | 
) | 
 
    | Operating loss | 
  | 
    $ | 
(1,642,601 | 
) | 
  | 
    $ | 
(2,870,894 | 
) | 
  | 
    $ | 
(4,513,495 | 
) | 
 
    |   | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
 
    | Six Months Ended | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
 
    | June 30, 2016: | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
  | 
      | 
  | 
  | 
 
    | Product sales, net | 
  | 
    $ | 
4,910,434 | 
  | 
  | 
    $ | 
– | 
  | 
  | 
    $ | 
4,910,434 | 
  | 
 
    | Gross profit | 
  | 
      | 
3,289,962 | 
  | 
  | 
      | 
– | 
  | 
  | 
      | 
3,289,962 | 
  | 
 
    | Selling, general and administrative | 
  | 
      | 
(5,952,161 | 
) | 
  | 
      | 
(122,809 | 
) | 
  | 
      | 
(6,074,970 | 
) | 
 
    | Research and development | 
  | 
      | 
(366,079 | 
) | 
  | 
      | 
(117,281 | 
) | 
  | 
      | 
(483,360 | 
) | 
 
    | Operating loss | 
  | 
    $ | 
(3,028,278 | 
) | 
  | 
    $ | 
(240,090 | 
) | 
  | 
    $ | 
(3,268,368 | 
) | 
 
 
 |