Quarterly report pursuant to Section 13 or 15(d)

12. SEGMENT INFORMATION (Tables)

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12. SEGMENT INFORMATION (Tables)
6 Months Ended
Jun. 30, 2016
Segment Reporting [Abstract]  
Schedule Of Segment Reporting Information
    Consumer Products Segment     Specialty Pharmaceutical Segment     Consolidated Totals  
Three Months Ended                        
June 30, 2016:                        
Product sales, net   $ 2,487,756     $     $ 2,487,756  
Gross profit     1,664,327             1,664,327  
Selling, general and administrative     3,262,917       122,809       3,385,726  
Research and development     224,266       117,281       341,547  
Operating (loss) income   $ (1,822,856 )   $ (240,090 )   $ (2,062,946 )
                         
June 30, 2015:                        
Product sales, net   $ 2,413,886     $     $ 2,413,886  
Gross profit     1,288,061             1,288,061  
Selling, general and administrative     2,850,053             2,850,053  
Research and development     433,544             433,544  
Operating (loss) income   $ (1,995,536 )   $     $ (1,995,536 )
                         
Six Months Ended                        
June 30, 2016:                        
Product sales, net   $ 4,910,434     $     $ 4,910,434  
Gross profit     3,289,962             3,289,962  
Selling, general and administrative     5,952,161       122,809       6,074,970  
Research and development     366,079       117,281       483,360  
Operating (loss) income   $ (3,028,278 )   $ (240,090 )   $ (3,268,368 )
                         
June 30, 2015:                        
Product sales, net   $ 5,127,938     $     $ 5,127,938  
Gross profit     2,866,007             2,866,007  
Selling, general and administrative     6,787,204             6,787,204  
Research and development     744,022             744,022  
Operating (loss) income   $ (4,665,219 )   $     $ (4,665,219 )