Annual report pursuant to Section 13 and 15(d)

13. SEGMENT INFORMATION (Tables)

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13. SEGMENT INFORMATION (Tables)
12 Months Ended
Dec. 31, 2016
Segment Reporting [Abstract]  
Schedule Of Segment Reporting Information
    Consumer
Products Segment
    Specialty
Pharmaceutical
Segment
    Consolidated
Totals
 
Years Ended                        
December 31, 2016:                        
Product sales, net   $ 11,060,636     $ –     $ 11,060,636  
Gross profit     6,997,635       –       6,997,635  
Gain on collection of related party notes receivable     379,486       –       379,486  
Gain on change in derivative liability     147,200       –       147,200  
Impairment of inventory     (3,562,459 )     –       (3,562,459 )
Impairment of PhytoSPHERE goodwill and intangible assets     (2,746,512 )     –       (2,746,512 )
Selling, general and administrative     (12,741,211 )      (388,739 )     (13,129,950 ) 
Research and development     (834,963 )      (324,046 )     (1,159,009 )
Operating (loss) income   $ (12,360,824 )   $ (712,785 )   $ (13,073,609 )
                         
December 31, 2015:                        
Product sales, net   $ 11,529,402     $ –     $ 11,529,402  
Gross profit     6,730,984       –       6,730,984  
Litigation settlement income     756,714       –       756,714  
Selling, general and administrative     (17,377,282 )      –       (17,377,282 ) 
Research and development     (1,320,003 )     –       (1,320,003 )
Operating (loss) income   $ (11,209,587 )   $ –     $ (11,209,587 )