Quarterly report pursuant to Section 13 or 15(d)

12. SEGMENT INFORMATION (Tables)

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12. SEGMENT INFORMATION (Tables)
9 Months Ended
Sep. 30, 2018
Segment Reporting [Abstract]  
Schedule Of Segment Reporting Information
    Consumer Products Segment     Specialty Pharmaceutical Segment     Consolidated Totals  
Three Months Ended                        
September 30, 2018:                        
Product sales, net   $ 13,600,881     $     $ 13,600,881  
Gross profit     9,945,423             9,945,423  
Selling, general and administrative expense     (5,869,762 )     (20,570 )     (5,890,332 )
Research and development expense     (170,466 )     (359,096 )     (529,562 )
Operating income (loss)   $ 3,905,195     $ (379,666 )   $ 3,525,529  
                         
Three Months Ended                        
September 30, 2017:                        
Product sales, net   $ 5,591,210     $     $ 5,591,210  
Gross profit     3,997,649             3,997,649  
Gain on change in derivative liabilities     10,987             10,987  
Selling, general and administrative expense     (4,259,725 )     (51,353 )     (4,311,078 )
Research and development expense     (76,520 )     (102,818 )     (179,338 )
Operating loss   $ (327,609 )   $ (154,171 )   $ (481,780 )
                         
Nine Months Ended                        
September 30, 2018:                        
Product sales, net   $ 34,020,341     $     $ 34,020,341  
Gross profit     24,567,402             24,567,402  
Selling, general and administrative expense     (15,914,882 )     (35,647 )     (15,951,529 )
Research and development expense     (362,933 )     (762,337 )     (1,125,270 )
Operating income (loss)   $ 8,289,587     $ (797,984 )   $ 7,490,603  
                         
Nine Months Ended                        
September 30, 2017:                        
Product sales, net   $ 13,437,233     $     $ 13,437,233  
Gross profit     9,275,111             9,275,111  
Gain on change in derivative liabilities     248,875             248,875  
Royalty buy-out           (2,432,000 )     (2,432,000 )
Selling, general and administrative expense     (11,312,687 )     (200,873 )     (11,513,560 )
Research and development expense     (181,509 )     (392,192 )     (573,701 )
Operating loss   $ (1,970,210 )   $ (3,025,065 )   $ (4,995,275 )