Annual report pursuant to Section 13 and 15(d)

12. SEGMENT INFORMATION (Tables)

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12. SEGMENT INFORMATION (Tables)
12 Months Ended
Dec. 31, 2017
Segment Reporting [Abstract]  
Schedule Of Segment Reporting Information
    Consumer Products Segment     Specialty Pharmaceutical Segment     Consolidated Totals  
Years Ended                        
December 31, 2017:                        
Product sales, net   $ 20,679,239     $     $ 20,679,239  
                         
Gross profit   $ 14,488,664     $     $ 14,488,664  
Loss on extinguishment of debt     (188,822 )           (188,822 )
Gain on change in derivative liability     248,875             248,875  
Royalty buy-out     (2,432,000 )           (2,432,000 )
Selling, general and administrative     (16,016,615 )     (235,761 )     (16,252,376 )
Research and development     (251,134 )     (473,195 )     (724,329 )
Operating loss   $ (4,151,032 )   $ (708,956 )   $ (4,859,988 )
                         
December 31, 2016:                        
Product sales, net   $ 11,060,636     $     $ 11,060,636  
                         
Gross profit   $ 6,997,635     $     $ 6,997,635  
Gain on collection of related party notes receivable     379,486             379,486  
Gain on change of derivative liability     147,200             147,200  
Impairment of inventory     (3,562,459 )           (3,562,459 )
Impairment of PhytoSPHERE goodwill and intangible assets     (2,746,512 )           (2,746,512 )
Selling, general and administrative     (12,741,211 )     (388,739 )     (13,129,950 )
Research and development     (834,963 )     (324,046 )     (1,159,009 )
Operating loss   $ (12,360,824 )   $ (712,785 )   $ (13,073,609 )