Quarterly report pursuant to Section 13 or 15(d)

12. SEGMENT INFORMATION (Tables)

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12. SEGMENT INFORMATION (Tables)
9 Months Ended
Sep. 30, 2016
Segment Reporting [Abstract]  
Schedule Of Segment Reporting Information
    Consumer Products Segment     Specialty Pharmaceutical Segment     Consolidated Totals  
Three Months Ended                        
September 30, 2016:                        
Product sales, net   $ 2,939,997     $     $ 2,939,997  
Gross profit     1,888,949             1,888,949  
Selling, general and administrative     2,952,533       119,908       3,072,441  
Research and development     292,738       103,500       396,238  
Operating (loss) income   $ (1,356,322 )   $ (223,408 )   $ (1,579,730 )
                         
September 30, 2015:                        
Product sales, net   $ 4,151,180     $     $ 4,151,180  
Gross profit     2,458,797             2,458,797  
Litigation settlement income     756,714             756,714  
Selling, general and administrative     3,888,898             3,888,898  
Research and development     228,822             228,822  
Operating (loss) income   $ (902,209 )   $     $ (902,209 )
                         
Nine Months Ended                        
September 30, 2016:                        
Product sales, net   $ 7,850,430     $     $ 7,850,430  
Gross profit     5,178,911             5,178,911  
Selling, general and administrative     8,904,694       242,717       9,147,411  
Research and development     658,817       220,781       879,598  
Operating (loss) income   $ (4,384,600 )   $ (463,498 )   $ (4,848,098 )
                         
September 30, 2015:                        
Product sales, net   $ 9,279,117     $     $ 9,279,117  
Gross profit     5,365,497             5,365,497  
Litigation settlement income     756,714             756,714  
Selling, general and administrative     10,716,814             10,716,814  
Research and development     972,844             972,844  
Operating (loss) income   $ (5,567,447 )   $     $ (5,567,447 )