Quarterly report pursuant to Section 13 or 15(d)

12. SEGMENT INFORMATION

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12. SEGMENT INFORMATION
9 Months Ended
Sep. 30, 2016
Segment Reporting [Abstract]  
SEGMENT INFORMATION

The Company operates in two distinct business segments: a consumer product segment in manufacturing, marketing and selling plant-based CBD products to a range of market sectors; and, a specialty pharmaceutical segment focused on developing and commercializing novel therapeutics utilizing synthetic CBD. The Company’s segments maintain separate financial information for which operating results are evaluated on a regular basis by the Company’s senior management in deciding how to allocate resources and in assessing performance. The Company evaluates its consumer product segment based on net product sales, gross profit and operating income or loss. The Company currently evaluates its specialty pharmaceutical segment based on the progress of its clinical development programs.

  

The following table presents information by reportable operating segment for the three and nine month periods ended September 30, 2016 and 2015:

  

    Consumer Products Segment     Specialty Pharmaceutical Segment     Consolidated Totals  
Three Months Ended                        
September 30, 2016:                        
Product sales, net   $ 2,939,997     $     $ 2,939,997  
Gross profit     1,888,949             1,888,949  
Selling, general and administrative     2,952,533       119,908       3,072,441  
Research and development     292,738       103,500       396,238  
Operating (loss) income   $ (1,356,322 )   $ (223,408 )   $ (1,579,730 )
                         
September 30, 2015:                        
Product sales, net   $ 4,151,180     $     $ 4,151,180  
Gross profit     2,458,797             2,458,797  
Litigation settlement income     756,714             756,714  
Selling, general and administrative     3,888,898             3,888,898  
Research and development     228,822             228,822  
Operating (loss) income   $ (902,209 )   $     $ (902,209 )
                         
Nine Months Ended                        
September 30, 2016:                        
Product sales, net   $ 7,850,430     $     $ 7,850,430  
Gross profit     5,178,911             5,178,911  
Selling, general and administrative     8,904,694       242,717       9,147,411  
Research and development     658,817       220,781       879,598  
Operating (loss) income   $ (4,384,600 )   $ (463,498 )   $ (4,848,098 )
                         
September 30, 2015:                        
Product sales, net   $ 9,279,117     $     $ 9,279,117  
Gross profit     5,365,497             5,365,497  
Litigation settlement income     756,714             756,714  
Selling, general and administrative     10,716,814             10,716,814  
Research and development     972,844             972,844  
Operating (loss) income   $ (5,567,447 )   $     $ (5,567,447 )