Quarterly report pursuant to Section 13 or 15(d)

11. SEGMENT INFORMATION (Tables)

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11. SEGMENT INFORMATION (Tables)
3 Months Ended
Mar. 31, 2017
Segment Reporting [Abstract]  
Schedule Of Segment Reporting Information
    Consumer
Products
Segment
    Specialty
Pharmaceutical
Segment
    Consolidated
Totals
 
Three Months Ended                        
March 31, 2017:                        
Product sales, net   $ 3,764,191     $     $ 3,764,191  
Gross profit     2,433,003             2,433,003  
Gain on change in derivative liability     210,600             210,600  
Royalty buy-out           (2,432,000 )     (2,432,000 )
Selling, general and administrative     (3,605,177 )     (71,533 )     (3,676,710 )
Research and development     (49,033 )     (139,683 )     (188,716 )
Operating loss   $ (1,010,607 )   $ (2,643,216 )   $ (3,653,823 )