Quarterly report pursuant to Section 13 or 15(d)

12. SEGMENT INFORMATION (Tables)

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12. SEGMENT INFORMATION (Tables)
6 Months Ended
Jun. 30, 2018
Segment Reporting [Abstract]  
Schedule Of Segment Reporting Information
    Consumer Products Segment   Specialty Pharmaceutical Segment   Consolidated Totals
Three Months Ended                        
June 30, 2018:                        
Product sales, net   $ 12,348,695     $     $ 12,348,695  
Gross profit     9,060,076             9,060,076  
Selling, general and administrative     (5,319,536 )     (1,068 )     (5,320,604 )
Research and development     (75,833 )     (366,171 )     (442,004 )
Operating income (loss)   $ 3,664,707     $ (367,239 )   $ 3,297,468  
                         
Three Months Ended                        
June 30, 2017:                        
Product sales, net   $ 4,081,832     $     $ 4,081,832  
Gross profit     2,844,458             2,844,458  
Gain on change in derivative liabilitis     27,288             27,288  
Selling, general and administrative     (3,447,786 )     (77,987 )     (3,525,773 )
Research and development     (55,956 )     (149,691 )     (205,647 )
Operating loss   $ (631,996 )   $ (227,678 )   $ (859,674 )
                         
Six Months Ended                        
June 30, 2018:                        
Product sales, net   $ 20,419,460     $     $ 20,419,460  
Gross profit     14,621,979             14,621,979  
Selling, general and administrative     (10,046,120 )     (15,077 )     (10,061,197 )
Research and development     (192,467 )     (403,241 )     (595,708 )
Operating income (loss)   $ 4,383,392     $ (418,318 )   $ 3,965,074  
                         
Six Months Ended                        
June 30, 2017:                        
Product sales, net   $ 7,846,023     $     $ 7,846,023  
Gross profit     5,277,462             5,277,462  
Gain on change in derivative liabilities     237,888             237,888  
Royalty buy-out           (2,432,000 )     (2,432,000 )
Selling, general and administrative     (7,052,962 )     (149,520 )     (7,202,482 )
Research and development     (104,989 )     (289,374 )     (394,363 )
Operating loss   $ (1,642,601 )   $ (2,870,894 )   $ (4,513,495 )