Quarterly report pursuant to Section 13 or 15(d)

12. SEGMENT INFORMATION (Tables)

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12. SEGMENT INFORMATION (Tables)
3 Months Ended
Mar. 31, 2018
Segment Reporting [Abstract]  
Schedule Of Segment Reporting Information
  Consumer Products Segments     Specialty Pharmaceutical Segment     Consolidated Totals  
Three Months Ended                        
March 31, 2018:                        
Product sales, net   $ 8,070,765     $     $ 8,070,765  
Gross profit     5,561,903             5,561,903  
Selling, general and administrative     (4,726,584 )     (14,009 )     (4,740,593 )
Research and development     (116,634 )     (37,070 )     (153,704 )
Operating loss   $ 718,685     $ (51,079 )   $ 667,606  
                         
March 31, 2017:                        
Product sales, net   $ 3,764,191     $     $ 3,764,191  
Gross profit     2,433,003             2,433,003  
Gain on change in derivative liability     210,600             210,600  
Royalty buy-out           (2,432,000 )     (2,432,000 )
Selling, general and administrative     (3,605,177 )     (71,533 )     (3,676,710 )
Research and development     (49,033 )     (139,683 )     (188,716 )
Operating loss   $ (1,010,607 )   $ (2,643,216 )   $ (3,653,823 )